Hartmann Luggage | Global Catalogue Campaign Photography
Studio Rodriguez produced the photography and post-production for Hartmann’s global catalogue, creating editorial and campaign imagery for several luxury luggage collections.
The visual direction focused on architecture, form, craftsmanship and premium product presentation.
Client
Hartmann
Type
Luxury Product Photography | Editorial | Global Catalogue
Role
Lighting, Photography & Post-Production
Application
Global Catalogue | Campaign Communication
An Architectural Visual Direction
The briefing was built around architecture, lines, height and craftsmanship.
Blocks, platforms and different elevations were used to create structure and give the luggage a stronger hero presence within a refined grey and white visual language.
Lighting Materials & Detail
Lighting was developed around the materials and reflective surfaces of the luggage.
Alongside full product imagery, close-ups highlighted details such as wheels, handles, hardware, leather and surface finishes.
Editorial Product Photography
The catalogue combined hero images, collection photography, detail shots and more editorial compositions.
This created variation while keeping a consistent visual identity across the different product ranges.
Photography & Post-Production
Photography and post-production were handled as one visual workflow.
Colour, contrast, reflections and materials were carefully controlled to keep the complete series consistent.
From Photography to Final Catalogue
The finished images were integrated throughout Hartmann’s global catalogue, combining photography with the brand’s typography and graphic design.
Result
The final series presented the Hartmann collections through a consistent combination of product, detail and editorial photography for international use.
Planning a Product or Campaign Production?
Studio Rodriguez works with brands and marketing teams on commercial photography and video for campaigns, catalogues and product launches.